

You’ll need to pick an account name, enter a short introduction to your account, and select your “operating area”.
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You’ll also need to designate an account administrator, entering their full name and passport number, and verifying a mobile phone number. You’ll need to enter your company name and business registration number exactly as they appear on your local business license. The drop-down list includes most countries and regions of the world with “popular” regions listed first. Select the Region of your Business License Create a User AccountĮmail addresses can only be used once per Official Account, so you’ll need to submit and verify a unique email address. Click “Register now” to get started.Īs a Non-China entity your only choice is a Service Account. Open the WeChat Official Accounts Platform homepage. Register a WeChat Official Account as a Non-China entity If not, you’ll either have to register a Chinese business or try contacting a third-party agent who may be able to setup an account for you, for a fee. If you don’t have a Chinese business, your first step when registering an Official Account may be to consider whether or not an overseas account is good enough to accomplish what you want to do on the WeChat platform. Specific features and developer interfaces, and the requirements to obtain them, vary by region as they are administrated by different Tencent business development teams. These Overseas China Service Accounts (海外特殊认证的国内服务号) still have many limitations compared to accounts registered to Chinese entities, but they just might be good enough for what you need. Now all WeChat Official Accounts are based on the same backend and accessible to Chinese users. Accounts registered on the discontinued international backend were shockingly not visible to Chinese users.

If you’ve been following this space for awhile, you may have noticed that the old international backend () has been discontinued as of September 2018. Here’s how WeChat’s Official Account system currently breaks down : Recent updates have made it much easier for businesses in most countries to get their own account. We try to demystify both of these questions here.

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WeChat Official Accounts launched back in 2012 and, while there have been many changes over the years, one of the constants has been confusion regarding 1) how to setup an account, and 2) what type of account to register.
